# Turn unused chair time into profitable growth. Dental practice growth · CTC Stack We help dental practices fill open chair time with the right high-value cases, turn more inquiries into accepted treatment, and grow profit, not just patient volume. [Request a consultation](#book)[Explore your numbers](#numbers) A 30-minute call with a growth strategist. We’ll find where your practice loses revenue and what to fix first. Interface concept · Sample data Built around your existing capacityHigh-value treatmentsProfit over patient volume Before you spend more ## Find the gap before you spend more. More inquiries are only useful if they become the right cases. On the consultation call, we follow the patient journey to find where opportunities stall — and what deserves attention first. The handoff to inspect 1. Patient searches 2. Treatment page 3. Relevant inquiry Too few of the right inquiries 01/ ### Attract the cases you actually want to treat. Start with your priority treatment and available capacity. Then look at whether your campaigns reach patients with relevant expectations. #### What we look at together - Demand for the treatment you want to grow - How search intent matches your offer - The path from the ad to a call or form A priority to discuss Align the campaign, treatment page and patient expectations before increasing spend. One priority. A practical next step. We connect the patient journey to your open capacity, treatment economics and goals. [Review my patient journey](#book)A 30-minute consultation with a growth strategist. Where growth gets stuck ## Most practices don’t need more leads. They need more of the right cases. The gap is rarely a single campaign. It sits between open capacity, the inquiries a practice already gets, and what it can see in its numbers. 01 / Capacity ### Open chair time. Providers and operatories have open hours, but the schedule fills with low-value visits instead of the treatments that grow the practice. 02 / Conversion ### Inquiries that never become cases. Calls go unanswered, follow-up stops after one attempt, and booked consultations don’t show up. 03 / Visibility ### Revenue you can’t trace. You see clicks and form fills, but not which marketing turns into accepted treatment and collected revenue. **Capacity. Conversion. Visibility.** One connected growth system. How we grow practices ## Growth that starts with your capacity and ends with your profit. Every recommendation follows the same chain. We check each link before we suggest spending more on the first one. ![Concept calendar showing an open appointment interval](/growth/_astro/capacity.DPZP5g2Q_1saST4.webp) Interface concept · Sample data 01 / ### Available capacity. Open chair and provider time ![Concept treatment page connected to a relevant inquiry](/growth/_astro/demand.Cua72ZUY_Z1pRzic.webp) Interface concept · Sample data 02 / ### High-value patients. Demand for the treatments you choose ![Concept calendar with a confirmed consultation](/growth/_astro/booking.CHcd_5aG_ZQ3z62.webp) Interface concept · Sample data 03 / ### Booked consultations. Fast answers and steady follow-up ![Concept reminder confirming an upcoming visit](/growth/_astro/attendance.B90Hcn1a_Z20kgbH.webp) Interface concept · Sample data 04 / ### Attended consultations. Patients who actually show up ![Concept treatment plan with an accepted next step](/growth/_astro/treatment.CCGywgsB_ZnqdDl.webp) Interface concept · Sample data 05 / ### Treatment starts. A second visit or a started case ![Concept payment record linked to the original inquiry](/growth/_astro/revenue.C6dFzz7X_18sB8J.webp) Interface concept · Sample data 06 / ### Collected revenue. Money actually received ![Concept view of collections, treatment costs and growth costs](/growth/_astro/profit.DEKnuvyf_1twMAT.webp) Interface concept · Sample data 07 / ### Incremental profit. What growth adds after its costs ![Concept practice outlook showing processes, reporting and sustained earnings](/growth/_astro/value.Sl_1GS6c_Z22t8hy.webp) Interface concept · Sample data 08 / ### Practice value. Steady earnings that make the business worth more 01 / 08 No one is written off at step 04 or 05. Patients who miss a consultation or don’t start treatment go into reschedule and follow-up flows, so they can come back into the chain. What we do ## One growth system. Five connected parts. Each plan combines these parts around the treatments you want to grow. You get the work, the tracking, and a monthly review of what it added. ![Photographic concept of a laptop and smartphone showing a modern dental treatment landing page](/growth/_astro/acquisition.B-P52UHN_PFYgi.webp) Interface concept · Sample data ![Photographic concept of a patient inquiry inbox and incoming call screen](/growth/_astro/conversion.DS2px_IS_Z21tpwB.webp) Interface concept · Sample data ![Photographic concept of a patient follow-up workspace and appointment confirmation](/growth/_astro/retention.CY8A4nnS_2lPkF3.webp) Interface concept · Sample data ![Photographic concept of a practice schedule and empty digital intake form](/growth/_astro/operations.8D_15qij_Z5sSd9.webp) Interface concept · Sample data ![Photographic concept of a source-to-treatment dashboard with explicitly labelled demo data](/growth/_astro/intelligence.w1IsLjP1_Z2ohtJp.webp) Interface concept · Sample data 01/ - Google Ads - Meta Ads - Landing pages - Conversion testing Google and Meta campaigns for the treatments you choose, dedicated landing pages, and ongoing conversion optimization. 02/ - Missed-call recovery - Reminders - Follow-up - Front-desk scripts Missed-call recovery, booking and reminder flows, follow-up sequences, and front-desk scripts. AI-assisted reception where we confirm it fits your setup. 03/ - Reactivation - Nurture - Patient experience Reactivation of past patients, nurture sequences, and patient-experience improvements. 04/ - Workflow automation - PMS / CRM links - Team enablement Automated workflows for intake and follow-up, approved PMS and CRM integrations, and team enablement. 05/ - Source-to-case tracking - Capacity planning - Monthly review Tracking from source to accepted case, capacity planning, and incremental profit modeling, reviewed with you every month. Your numbers ## What could your open chair time be worth? Pick a treatment, set your own numbers, and see what a few more cases could add after treatment and growth costs. Added profit contribution $15,500 per month From 2 additional cases per month. Collected revenue $40,000 Treatment costs −$18,000 Growth costs −$6,500 Advertising −$5,000 Management fee −$1,500 Added profit contribution $15,500 Practice value view× earnings **$558,000** of practice value the added profit could support Annual added profit × an earnings multiple. The multiple is an example; use your advisor’s. Assumes the added profit is sustained and brings no new fixed costs. At your rates, 2 cases a month takes about **14 booked consultations**. That’s where follow-up and show rates matter. A what-if, not a forecast or guarantee. Real demand, collections, costs, and timing vary. This is not total practice net income. [Review this scenario on a call](#book) Case study · Manhattan implant campaign ## Where one Manhattan practice was losing patients. Advertising created demand. The audit of what happened after each inquiry showed where the next gain was. **195** Inquiries **43** Consultations booked **10** Consultations attended ### Measure the whole journey. The audit identified gaps in tracking, status visibility and follow-up after the lead was generated. It does not prove these issues caused every missed visit, but it showed the team where to improve intake handling. Campaign results cover 14 weeks. Bookings do not establish attendance, treatment suitability or revenue. Media costs exclude service fees. [Read the full case study](/growth/assets/case-study/AL_Dental_Studio_Case_Study.pdf) **AL Dental Studio**Treatment landing page ![Dental treatment landing page built for AL Dental Studio](/growth/_astro/landing-preview.D8W-RdK6_Z1wkBSm.webp) A treatment page built to support the next step. Plans ## Start focused. Grow when the numbers support it. Start with one priority treatment. We recommend a plan after the consultation call, based on your treatments, market, and capacity. ### Foundations. From $1,500/mo Plus ad spend Build a focused acquisition system for one priority treatment. - One priority treatment campaign - Dedicated landing page - Call and form tracking - Intake baseline and front-desk scripts [Discuss this plan](#book) ### Growth. Scoped on the call Plus ad spend Improve what happens after the inquiry. - Everything in Foundations, plus - Expanded funnel optimization - Follow-up and reminder flows - Booking performance improvements [Discuss this plan](#book) ### Advanced Growth. Scoped on the call Plus ad spend Grow across channels and see deeper into conversion. - Everything in Growth, plus - Multichannel acquisition - Conversion analytics - Workflow integrations [Discuss this plan](#book) ### Premium AI Growth. Scoped on the call Plus ad spend Run acquisition, reception, and reactivation as one system. - Everything in Advanced Growth, plus - AI-assisted reception - Patient reactivation - Operational optimization [Discuss this plan](#book) The practice pays advertising platforms directly. Ad spend is separate from the plan. You move to a larger plan only when the work calls for it. How we work ## From first call to a working system. You know what happens at each step, what we need from your team, and when the work goes live. 1. 01 / 30 minutes ### Consultation call. We learn your goals and where patients and revenue slip away, and agree on next steps. 2. 02 / After the call ### Growth plan and proposal. A recommended plan with scope, timeline, and the numbers we will track together. 3. 03 / Target: about 14 days ### Launch. Align, build, review, go live: campaigns, landing page, tracking, and intake set up together with your team. 4. 04 / Every month ### Monthly review. Inquiries, booked and attended consultations, accepted cases, collected revenue, and what growth added. Measured and modeled numbers are marked apart. Launch timing assumes timely access to accounts and approvals of materials. Who we work with ## A good fit if you have room to grow. - U.S. solo practices and small groups. What matters is open capacity and treatment economics, not the number of doctors. - High-value services: implants, All-on-X, cosmetic dentistry, clear aligners. - Open chair or provider time for additional treatment. - Willingness to track consultations, accepted cases, and collected revenue together. CTC Stack ### What we handle. - Campaigns and landing pages - Tracking from inquiry to collected revenue - Intake scripts and follow-up flows - Agreed automation - Ongoing optimization and monthly review Your practice ### What we need from you. - Access to ad, scheduling, and practice systems - Approval of materials - Front-desk follow-through - Accurate appointment and treatment statuses The long view ## We grow the value of your practice, not just this month’s revenue. Higher sustained earnings, repeatable operating processes, and clearer tracking can support long-term business value. See the practice value view in the [calculator](#numbers). We show the effect as a scenario, never as a promised sale price or multiple. FAQ ## Before you book. What happens on the consultation call? A 30-minute conversation with a growth strategist. We ask about your goals, the treatments you want to grow, how new patients reach you today, and your open capacity. Then we look for the stage where the most revenue is lost and agree on next steps. If we don’t see a realistic opportunity, we’ll tell you. How much does it cost? Foundations starts from $1,500 per month, plus ad spend. We recommend a plan after reviewing your treatments, market, capacity, and implementation needs. Advertising costs are paid separately by the practice. How long is the commitment? We confirm the initial term and delivery scope in your proposal before you commit. Do we need a new website? A dedicated treatment landing page is part of the Foundations scope. We assess your existing website and explain any additional work separately. Do you work with solo practices? Yes. What matters is available capacity, the economics of your priority treatments, and the ability to track what happens after an inquiry. Do you use AI? Where it fits the agreed workflow. We confirm feasibility, human oversight, and responsibilities before including AI-assisted reception or automation in your scope. Which practice software do you work with? We review your scheduling, CRM, and practice-management systems before confirming integrations. Availability and delivery scope depend on your setup. Will you replace our front desk? We support your team with scripts, workflows, and agreed automation. Your practice remains involved in patient conversations, appointment statuses, and treatment decisions. Can you guarantee results? No. Demand, costs, capacity, collections, and your clinic’s follow-through affect the outcome. The calculator shows an illustrative scenario, not a forecast or guarantee. Consultation call ## Let’s find where your practice is losing revenue. Request a 30-minute consultation call. We’ll look at your goals, your current patient flow, and the one change likely to matter most. - Your goals and the treatments you want to grow - Your tightest bottleneck, from first inquiry to case acceptance - Your open capacity and the economics of one more case - Options to fix it and next steps, or an honest “not yet” [barney@ctcstack.com](mailto:barney@ctcstack.com)